MTV. El sábado 1 de agosto de 1981, apareció en pantalla el conteo regresivo del lanzamiento de un transbordador espacial, una vez que despegaba y quedaba fuera del cuadro de la cámara de TV, se escuchaba la voz John Lack -uno de los creadores de MTV- que decía algo más o menos así: "Damas y caballeros, rock and roll" luego fue presentado el video clip de la banda Buggles "Vídeo mató a la estrella de radio" -vídeo clip producido por Hans Zimmer- donde se podía ver al inicio la imagen del vocalista solarizada y con efectos de switcher análogo de aquella época. Era una grabación del año 1979 de la disquera Island Records y parte del álbum "La era del plástico". Luego vendria un promo de MTV y su segundo clip fue la rockera Pat Benatar, con You better run.
Un vídeo musical, o bien un clip o clip promocional, es un corto de entre 3 y 5 minutos, éstos casi siempre se producían dentro de un plató (foro o estudio) de TV, el sonido provenía de una canción grabada y que servía para su autopromoción. Algunas pocas veces se añadían palabras introductorias y algunos efectos de sonido. La imagen de estudio podía mezclarse o no; a partir de imagenes tomadas durante un concierto o bien de músicos que frente a cámara hacían una actuación como si estuvieran tocando, el baile era la parte complementaria a la imagen de los músicos, luego todo esto se sicronizaba en edición y listo.
Los vídeos que aquí se transmitían eran donados por las compañías de discos LP, y audio cassettes todavía en uso esa fecha, para mostrar parte de su material producido y a sus artistas. El flujo entre un vídeo y otro era ininterrumpido, era un flujo constante de música en la TV, muy diferente a como se presentaban en otros canales de TV, luego estos mismos vídeo clips eran rotados de tiempo en tiempo con una novedad técnica, sonido stereo. Los mismos músicos hacían de actores en el inicio mirando siempre a la cámara, pero luego aparecerían los dramas con actores que en algunos casos narraban actuando la letra de las canciones. Una buena parte de estos vídeo clips revenían de Gran Bretaña, lo que luego daría como resultado lo que se llamó la segunda invasión británica encabezada por Duran Duran, pero muchos años después de los Beatles.
Antes de esta fecha era la Radio la única que podía alardear ser una fábrica de estrellas a través de los famosos DJS. MTV entonces desarrolló sus propios VJS. No solo se lanzó a la fama a Duran Duran, gracias a MTV se lanzaron también Madonna, Michael Jackson, Prince, y U2, entre otros que después seguirían sus pasos.
MTV toma un segundo aire cuando su señal se distribuye a Manhattan y Los Ángeles en California, ya en 1986 MTV cambio de propietarios de manos de Warner Amex Satellite Entertainment a Viacom, los que abrieron el horizonte con una mayor variedad de ritmos como el rap, música bailable y el rock de metal pesado. Su programación empezó a cambiar y adoptó en su parrilla de programación otros géneros que no eran exactamente música.
Para 1985, MTV separa su contenido, el rock más lento y suave, se programaría a través de su nuevo canal VH-1 dicen que estaba diseñado para los "jóvenes profesionales urbanos" (yupies) de esos años.
El éxito de MTV invitó al nacimiento de muchos canales de música como BET, CMT, TNN y otros. Para 1987 se lanza MTV Europa y en 1993 MTV Latino, y por su parte VH1 abre un canal VH1 para Europa en 1994.
En mayo de 1989, MTV transmitió los primeros conciertos acusticos llamandos "unplugged" haciendo referencia a que no había cables ni plugs, ni instrumentos electrónicos, el formato creado por Bob Small y Jim Burns alcanzó tanto éxito que para noviembre del mismo año ya eran parte de la programación regular de esta cadena de televisión. Con tal éxito que los CD y DVD Unplgged son otra línea de productos propios de la marca MTV.
¿Cómo vez ahora tu música favorita en tu tiempo libre en la TV o en internet?
¿Cómo vez ahora tu música favorita en tu tiempo libre en la TV o en internet?
Hasta otra oportunidad, que estés bien. Nos seguimos leyendo en Pensamientos Maupinianos.
Mauricio Pineda
MTV – Music via television
‘Till next time, be glad, be safe.
Mauricio Pineda
El autor de este post es publicitario, creativo y productor audiovisual y ha incursionado exitosamente como docente universitario para el Instituto de Mercadotecnia y Publicidad de México, así como en la UNITEC en Honduras desde hace más de veinte años. Es asesor publicitario independiente, redactor de artículos sobre publicidad, conferencista y blogger.
MTV – Music via television
MTV. On Saturday August 1st
1981, the launch countdown of a space shuttle appeared on television, once it
was launched and it was out of frame, the voice of John Lack was heard – one of
the creators of MTV- saying something like “Ladies and gentleman, rock and
roll” then a video by Buggles “Video killed the radio star” was presented, with
an initial image of the vocalist sunbather and a switcher effect of the time.
It was a recording from 1979 from Island Records and part of the album “The
Plastic Era”. Then came a MTV ad and its second clip from the former rocker Pat
Benatar with You Better Run.
A musical video, or a clip or promotional clip, is a short of about 3-5 minutes, these were usually recorded on a TV plateau (studio), and the sound came from a prerecorded song and served as self promotion. Not very often, some introductory words were used as well as sound effects. The image of the studio could be used or not; images from concerts or the musicians in front of the camera acting as if they were playing, dancing or choreography was complementary to the image of the musicians, then everything was synchronized in the edit room and voila.
All the videos transmitted were donated by LP music companies, because the audio cassettes were still in use, in a way to show off their productions and their artists. The flow between a video and another was uninterrupted; it was a constant flow of music on TV, very different compared to other channels, and then these same videos were rotated within time with a technical novelty, stereo sound. The musicians played as actors, at first the just stared at the camera but, over time some dramas came up with actors acting out the lyrics. A good bunch of these clips came from England, which gave result to what was called the second British invasion lead by Duran Duran, many years after The Beatles.
Before all this happened, the radio was the only one who could brag about being a star-making business through their DJs. MTV then developed their own VJs. Duran Duran was not the only one who took advantage from the stardom push, but also, Madonna, Michael Jackson, Prince, U2 among others, followed their steps on MTV.
MTV took new airs when its signal was distributed to Manhattan and Los Angeles, California, by 1986 MTV changed owners from Warner Amex Satellite Entertainment to Viacom, who opened up to new horizons, with a new variety of rhythms like rap, dance music and heavy metal. Its program lineup started to change and adopted a lineup with different genres that were not necessarily music related.
By 1985, MTV filtered its content, soft rock would be programmed trough VH1, supposedly, designed for the “young urban professionals” (yuppies) of those years.
The success of MTV invited other musical channels like BET, CMT, TNN and others. By 1987, MTV Europe is launched and MTV LA by 1993, meanwhile VH1 opened up VH1 Europe in 1994.
In May 1989, MTV aired the first acoustic concerts called “Unplugged”, referring to the lack of cables and plugs, nor electric instruments, this format created by Bob Smalls and Jim Burns was such a success that by November of that year, they were a regular on the lineup. Such a hit, that the Unplugged CDs and DVDs are a trademark of MTV.
A musical video, or a clip or promotional clip, is a short of about 3-5 minutes, these were usually recorded on a TV plateau (studio), and the sound came from a prerecorded song and served as self promotion. Not very often, some introductory words were used as well as sound effects. The image of the studio could be used or not; images from concerts or the musicians in front of the camera acting as if they were playing, dancing or choreography was complementary to the image of the musicians, then everything was synchronized in the edit room and voila.
All the videos transmitted were donated by LP music companies, because the audio cassettes were still in use, in a way to show off their productions and their artists. The flow between a video and another was uninterrupted; it was a constant flow of music on TV, very different compared to other channels, and then these same videos were rotated within time with a technical novelty, stereo sound. The musicians played as actors, at first the just stared at the camera but, over time some dramas came up with actors acting out the lyrics. A good bunch of these clips came from England, which gave result to what was called the second British invasion lead by Duran Duran, many years after The Beatles.
Before all this happened, the radio was the only one who could brag about being a star-making business through their DJs. MTV then developed their own VJs. Duran Duran was not the only one who took advantage from the stardom push, but also, Madonna, Michael Jackson, Prince, U2 among others, followed their steps on MTV.
MTV took new airs when its signal was distributed to Manhattan and Los Angeles, California, by 1986 MTV changed owners from Warner Amex Satellite Entertainment to Viacom, who opened up to new horizons, with a new variety of rhythms like rap, dance music and heavy metal. Its program lineup started to change and adopted a lineup with different genres that were not necessarily music related.
By 1985, MTV filtered its content, soft rock would be programmed trough VH1, supposedly, designed for the “young urban professionals” (yuppies) of those years.
The success of MTV invited other musical channels like BET, CMT, TNN and others. By 1987, MTV Europe is launched and MTV LA by 1993, meanwhile VH1 opened up VH1 Europe in 1994.
In May 1989, MTV aired the first acoustic concerts called “Unplugged”, referring to the lack of cables and plugs, nor electric instruments, this format created by Bob Smalls and Jim Burns was such a success that by November of that year, they were a regular on the lineup. Such a hit, that the Unplugged CDs and DVDs are a trademark of MTV.
How do you watch in your free time
nowadays, your favorite music, TV or Internet?
Mauricio Pineda